But social media success isn’t just an art it’s also a science-and in order to crack the code, you’ve got to dig into your data. Jean-Charles was able to achieve that growth by staying relevant to her audience and keeping a close eye on her Twitter analytics. This is one of Yelitsa Jean-Charles’s viral tweets. Through Twitter, she tripled her mailing list, got new partnerships, generated organic leads, and contributed to the conversation around diversity in the toy aisle through hashtags like #RepresentationMatters. Since 2017, she's been using Twitter to build a brand rooted in authenticity and her personal story. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.”

We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow.

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics.

How to use twitter